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MSN has signed on Revlon, Gateway and Discover Card to stream their TV assets on its new ad-supported video service and is set to strike deals with packaged-goods, technology and financial-services clients, the company said last week.
“We’re talking to the big, blue-chip brands that are very wedded to the TV advertising model,” said Steve Moss, general manager of ad sales at the Microsoft unit.
MSN Video, which launched Jan. 8, runs a 15- or 30-second ad for every two video clips downloaded.
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