NEW YORK Microsoft's MSN said it has increased its online video inventory by signing a deal with Dennis Publishing to display Maxim video clips on the MSN site.
Through the exclusive deal, MSN Video will get five clips per week detailing model photo shoots, celebrity interviews, and auto and music reviews. Financial terms of the deal were not disclosed.
"This partnership makes possible more in-depth coverage on a variety of Maxim topics by providing an exclusive visual element to complement Maxim's content," said Andy Beers, director of MSN Video, in a statement.
MSN has expanded its Web video content, which has proven attractive to advertisers looking to run online video ads. MSN Video now has dozens of sports, news and entertainment videos via its content partnerships with NBC, Fox Sports and Universal Music Group.