MSN Partners With Movie-Related Companies | Adweek MSN Partners With Movie-Related Companies | Adweek
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MSN Partners With Movie-Related Companies

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NEW YORK MSN has inked agreements with Blockbuster, CinemaNow and MovieTickets.com that will let people rent DVDs, download movies and buy tickets on the Microsoft-owned online property.

The deals are meant to bolster the Redmond, Wash.-based company's entertainment offering, which includes its movie site (movies.msn.com), as broadband usage becomes widespread.

Through its relationship with Blockbuster, MSN visitors can request three DVD rentals by mail for $19.99 a month. The monthly fee rises if members choose to rent more than three at a time.

MSN has also partnered with CinemaNow to let visitors download movies and TV shows on demand through a subscription or starting at $3.99 for a 24-hour viewing period.

Finally, MSN has renewed and expanded its alliance with MovieTickets.com, resulting in the number of theaters offering tickets to MSN users increasing from 600 to 750.

Terms of the partnerships were not disclosed.

MSN is building packages for advertisers that will allow them to reach film enthusiasts, a representative said, though no details were revealed. Warner Bros., Classmates.com and AstraZeneca are among the marketers currently running ads on MSN's entertainment area.