Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES Microsoft’s MSN is in negotiations to award its estimated $15-20 million direct marketing account to independent Brierley & Partners, sources said.
The other finalists were Interpublic Group agencies directDeutsch in Marina del Rey, Calif., and Draft in Chicago, as well as Omnicom Group’s Targetbase in Irving, Texas, according to sources. The incumbent, independent Innis Maggiore Group in Canton, Ohio, was eliminated from contention earlier in the review process.
Brierley executives did not return calls. A representative for the Redmond, Wash.-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in