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BOSTON PJA has unveiled a new print campaign for MRO Software’s Maximo line of enterprise solutions.
A series of four ads targets high-level “C-Suite” managers in the oil and gas, transportation and utilities markets, as well as in the federal government. Executions open with the question “What if your assets had appreciating value instead of depreciating value?”
Text goes on to explain how Maximo can help companies achieve that goal. Visuals show industrial images such as nuclear plants, speeding commuter trains and a bustling oil refinery.
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