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Taking its cue from sister agency McCann-Erickson, direct marketing shop MRM Gould has added 13 staffers and nearly doubled its billings in the past year, in part due to an ex panded relationship with tech giant Microsoft.
San Francisco’s MRM Gould, which specializes in direct marketing and Internet adver tising, was named West Coast hub for MRM Partners last December. MRM Partners, based in New York, is a division of McCann-Erickson Worldgroup.
Since then, MRM Gould has won direct marketing and online assignments for Microsoft’s U.S.
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