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LOS ANGELES Moffatt/Rosenthal has launched a campaign introducing a peppermint-
scented scratch-it game for the Oregon Lottery.
The introduction of the Candy Cane Cash scratch ‘n’ sniff game is supported by television and radio ads, as well as point-of-purchase materials.
One 30-second TV spot features the nostalgic animation style used in television specials like Rudolph the Red-Nosed Reindeer and Frosty the Snowman. It opens with a motorized tie rack gliding across a snowy landscape as it proclaims, “Welcome to the island of unexpected gifts.
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