NEW YORK Havas' MPG has confirmed it has hired David Barrington as evp, managing director of video investments.
Barrington effectively replaces Bill McOwen, who left in the fall for a new post at Publicis Groupe's Starcom in Los Angeles.
MPG had been in talks with Barrington since late last year before finalizing an agreement earlier this month.
Barrington's job, however, is broader than McOwen's, whose title was director of media investments at the time of his departure from MPG. Barrington, 47, will be responsible for video buys across all traditional and nontraditional platforms, the integration of video marketing communications programs and the development of branded video content for MPG clients.
"I wasn't looking to get a buyer," said Charlie Rutman, MPG's North American CEO. "We can buy spots as well as anybody." Instead, he said, he was looking for someone with experience across a "number of different components that make up the video world. David has really lived it."
Barrington most recently was svp and general sales manager at MyNetworkTV, the broadcast network started by News Corp. two years ago. Previously, he was head of ad sales for TV program syndication unit Twentieth Television.
He started his career on the media planning and buying side, including a four-year stint at Grey Advertising's media department, where he was co-manager of national broadcast buying.
Commenting on his new post, Barrington said, "It's such an exciting time to be involved in the media world. And when I came to the end of my contract [at MyNetworkTV], I really felt that where I wanted to make an impact and learn a lot more and really touch people's businesses was on this side of the desk."