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BOSTON Havas today named Alfonso Rodés chief executive officer of the holding company’s global MPG media agency network.
The appointment follows the March elevation of his brother Fernando to CEO of Paris-based Havas. Alfonso Rodés had previously been chief corporate development officer of MPG, which is headquartered in Barcelona, Spain.
“This appointment represents the continuation of our commitment to the future of both MPG and Havas,” Alfonso Rodés said, in a statement. “The current media landscape is filled with opportunities and I look forward to working with our management teams to ensure that we continue to drive the company and its people forward.”
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