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Havas’ Media Planning Group said Tuesday that it plans to merge two of its digital media units, Media Contacts and ArnoldMPG Interactive.
The addition of ArnoldMPG Interactive will give Media Contacts, which has a strong presence in Europe and Latin America, increased clout in the U.S. marketplace, said Media Contacts Worldwide CEO Maria Luisa Francoli, who will retain that role. For now, ArnoldMPG Interactive will operate within Media Contacts under the brand, ArnoldMC.
The new entity will service such clients as Monster.com,
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