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ATLANTA AMC said it has selected Optimedia to handle media planning and buying following a review.
The New York media shop prevailed over incumbent JL Media and other undisclosed agencies.
Catherine Moran, client vice president of consumer marketing, said Optimedia will be responsible for all of the consumer media for the cable channel’s advertising initiatives.
“They demonstrated a strong knowledge of the cable industry,” Moran said. “They also understood AMC’s new brand position, ‘TV for Movie People,’ and how to connect viewers to the network in new and innovative ways.”
When
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