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NEW YORK

Philip Palazzo Jr. joined MC2 as president and chief executive officer. Steve Dix, who previously served as president and chief executive officer of the company, will assume the title of chairman of the board; he will focus on key client relationships and assist Palazzo in new-business-development efforts. Palazzo had been an independent consultant. Prior to that, he was president, international operations of Ammirati Puris Lintas (now known as Lowe, an Interpublic Group agency) and served on the shop's worldwide operating board. During his 18-year tenure at APL and predecessor agency Ammirati & Puris, Palazzo also served as general man ager of APL's flagship New York office and chief financial officer of APL Americas, among other posts. St. Louis-based MC2 has offices in New York, Chestnut Ridge, N.Y., Atlanta, Baltimore, Chicago, Dallas, Las Vegas, New Orleans, Orlando, Fla., Pen Argyl, Pa., and Salt Lake City.

D'Arcy Masius Benton & Bowles named Kate Robertson chief marketing officer of D'Arcy Europe, Middle East and Africa, a newly created post. She most recently was chief executive officer at Scholz and Friends, London. Robertson, who is based in London, will report to Luca Lindner, president and regional CEO, D'Arcy Europe, Middle East and Africa. D'Arcy Worldwide's headquarters are in New York.

Diantha Wilson was named account manager for the Northeast region at Kiplinger's Personal Finance. She is based in New York. Prior to joining the magazine, Wilson was sales asso ciate/conference director for Platts Energy Information Services Group. Kiplinger's Personal Finance is a publication of Washington-based Kiplinger Washington Editors.

Nancy Tully has rejoined Symbol Technologies in Holtsville as vice president of corporate communications. Tully previously worked for four years at Weber Shandwick's New York office, where she was general manager and executive vice president, directing the technology-practice group. From 1991-96, she served as Symbol's director of public relations.

The Coastal Group hired Wendi Lucas as vice president, Southeast region, a newly created position. She is based in Atlanta. Lucas most recently served as national sales director for Gift & Home Preview, which is published by dmg world media. The Coastal Group is based in New York.

L90 hired Craig Swerdloff as vice president for national direct marketing sales. He will be based in L90's New York office. Swerdloff formerly served as president at eBrokers, a Boston-based e-mail brokerage company. L90 is based in Los Angeles and New York, and also has offices in San Francisco, Chicago, Miami and Seattle.

Giulio Capua was named publisher of Gourmet magazine, effective immediately. He formerly was associate publisher of GQ magazine. Gourmet and GQ are both published by New York-based Condé Nast Publications.

MRA hired two new staffers. Annie Gensler was named an assistant account executive in the account services department; she most recently was assurance/business advisory services auditor at PricewaterhouseCoopers in New York. Ken Casarsa was appointed a senior public relations writer; he formerly worked as a senior copywriter at Sage Marketing Communications. MRA is based in Syracuse.

NEW JERSEY

Lowe Bozell McAdams named JoAnn Mayer senior vice president, medical director. She most recently served as director of medical education at Impact Ltd. Lowe Bozell McAdams, based in Fort Lee, is a unit of Lowe Healthcare Worldwide.

The MWW Group promoted Michelle Robertson to senior vice president and general manager of the New York office. Robertson, who formerly was group vice president, will continue to oversee public relations programs for many of MWW's accounts. MWW is based in East Rutherford.

Four new staffers have joined Photosound Communications' Princeton office. Chris Gutteridge was named medical education manager. She joins Photosound's Medical Communications Group from Phocus, where she was vice president, strategic development and professional relations. Vini Watson was hired as graphic designer at Photosound's Design Group, and Patrick Wharram was appointed exhibit designer at Photosound's Design Group; both Watson and Wharram previously served as graphic designers for a European firm. Scott Anderson was hired as IT manager at Photosound; he formerly was systems administrator at Primedia. Photosound also has an office in Stansted, England.

PENNSYLVANIA

Backe Communications appointed Steve Cass director of business development. Prior to joining the Ardmore-based agency, Cass served as a retail specialist at AOL Time Warner, where he worked in its Philadelphia offices on cross-platform, multimedia sales to various markets in the Mid-Atlantic region.