Gary Laben will succeed Mike Hail as president and CEO of KnowledgeBase Marketing, a provider of marketing information and CRM solutions to cli ents of New York-based Impiric and the direct marketing industry. Hail, who is retiring, will complete the transition to Laben on June 30. Laben was previously executive vice president of sales and marketing at KnowledgeBase Marketing, a unit of Impiric, which is a division of Young & Rubicam. Separately, Clive MacLean was appointed president and CEO of Kestnbaum Consulting, a specialized unit at Impiric for strategy development from data analytics. He assumes these roles from Bob and Kate Kestnbaum, who are remaining with the company as consultants. Prior to joining Impiric, MacLean was chairman and CEO for the Masters Institute in San Jose, Calif.
Grey Healthcare Group named Mala Dixit, managing director of Sydney-based GHG Australia, to the additional role of Asia Pacific practice leader. She retains her executive position at the Sydney office and gains responsibility for further integrating GHG's global network of Asia Pacific offices. GHG is based in New York.
Burson-Marsteller in New York hired Jordana Friedman as a director in its U.S. corporate/financial practice. She joins the company from the Council on Economic Priorities, a U.S.-based corporate-social-responsibility organization, where she served as director of its London office.
Comedy Central in New York hired John Spadaro as vice president, sales research. He previously was research director at CNN Marketing Services/ Turner Broadcasting Sales.
Fluid named Marc Schwartz managing director. Prior to joining the New York-based design, visual effects and original-music studio, he worked at companies such as Spontaneous Combustion and First Edition Composite Films.
The Geppetto Group in New York appointed Sonya Schroeder senior strategic planner. She most recently was vice president of marketing at Youth Intelligence in New York.
Jonathan Herbert joined Sideshow Post's Sideshow Motion Design division as creative director. He joins the New York company from production boutique Zero Degrees Kelvin, also in New York, where he spent seven years at the helm.
MRA hired Peter Spier as an information systems manager in its information systems department; prior to joining the agency, which has offices in Syracuse and Atlanta, he worked at Rochester-based Business Methods. In addition, MRA promoted Alison Kessler to account supervisor in the public relations department; she formerly served as a senior account executive in the department.
Richard Lewis Communications in New York promoted Salima Benchoukroun to account manager. She joined the agency as an account executive a year ago.
The Zimmermann Agency hired Renee Fletcher as an account executive. Before arriving at the Brookville-based shop, she worked at Hershey Communications.
Five new staffers have joined DVC Group, a DVC Worldwide company. Allison Faro was hired as strategic services coordinator; she joins the Morristown-based agency from ICA/ICB in Parsippany, where she was a media planner. Michael Ruggiero was named senior account associate, working on the LUSA business; he most recently worked at Seven Worldwide in New York. Julia Berik was appointed a business development specialist; she previously worked at North-West GSM in St. Petersburg, Russia, where she was employed as a marketing manager. Michael Kalfus joined the shop as an account supervisor; he most recently worked as an account supervisor at Christy MacDougall Mitchell. Maria Fernandez was appointed junior financial coordinator; she formerly was a service representative at Broad National Bank in Newark.
The Star Group in Cherry Hill hired Barbara Skala as an associate media buyer/planner. She formerly worked at Verizon.
Gianettino & Meredith hired Meredith Neumann as a graphic designer. She arrives at the Short Hills-based agency from the Morris Museum in Morristown, where she worked as a graphic designer.
Linett & Harrison in Millburn appointed Valerie Marks controller. She previously worked at SFX Corp. division Contemporary Marketing in Totowa and Servometer Corp. in Cedar Grove, among other companies.
Kelly Michener in Lancaster hired two new staffers. Christopher Whalen was named broadcast producer; he previously worked at companies such as Visual Impact Productions and Alphabet Graphics. Dario Mescia was appointed assistant creative services manager; he previously worked as a freelance videographer and held several project management positions at Clipper Magazine in Lancaster.