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NEW MEXICO

Dennis Holmes has joined Wright Edge Corp. in Albuquerque as account executive for its Tel-Edge division. Holmes was formerly co-owner and marketing director of The Serenity Shop, a specialty bookstore and gift shop.

OKLAHOMA

James Cowden has been named assistant traffic manager at Jordan Associates Advertising/Communications in Oklahoma City. Tricia Freeman has joined the agency as copywriter. The shop has also hired recent graduates Katie McCoy and Emily Wells as account coordinators and Gina Streller as media assistant. Kelly Griffin has been appointed administrative assistant.

TEXAS

Bill Russo has arrived at e-Rewards, a Dallas-based e-mail marketing and rewards program, as vice president of sponsor programs. Russo comes to e-Rewards from Epsilon, where he was vice president of client services, with responsibility for the company's Hilton HHonors account.

Terri Dismukes has joined Griffith Phillips Creative, Dallas, as account supervisor for its Nortel Networks and Verizon clients. Prior to joining GPC, Dismukes was with commercial aviation company Nordram Group. Laura Lambeth, a former public relations account executive with Dawson Duncan Communications, has been recruited as copywriter.

Laurie Fickman has moved to Global Communication Works in Houston as director of public relations. Fickman most recently served as press secretary for Houston mayor Lee P. Brown.

Dallas-based copywriting company 1400 Words has added several new staffers. Account executive Laura Holt has arrived from the Boyer Group. Elizabeth Stewart, formerly an account executive at Group Baronet, and Dee Anna Smith, most recently a copywriter at Italia Advertising, have both joined the company as writers, as has Helen White, a 16-year communications professional whose background includes scriptwriting, technical writing and video production.

Shelton Communications Group, a Dallas high-tech marketing company, has recruited Althea Borud as senior account executive for the communications group and Ginger Grinsfelder as account executive for the semiconductor group. Before joining SCG, Borud and Grinsfelder both were with Levenson Public Relations, working on the agency's high-tech accounts. Rita Archer has come aboard as the agency's senior public relations manager. Before joining Shelton, Archer served as vice president of public relations for Dallas agency Michael & Partners.

Consultant Jason Jennings has been appointed founding chairman of BOA Worldwide in Austin, an online ad service for radio and television broadcasters.

Pro-Cuts Franchise Corp. in Hurst has hired Paul Sturiale as the haircare firm's director of communications and public relations. Sturiale arrives at Pro-Cuts from Regian & Wilson/Grey Worldwide, where he supported the Pro-Cuts account as vice president of public relations.

Ornelas & Associates, Dallas, has named Janie Sanchez group account director. Sanchez comes to the agency from Lopez Negrete in Houston.

Tocquigny Advertising + Design has welcomed Diana DiOrio as its newest account director. DiOrio most recently worked in account management at Fisher Creative Integrated Communications. Account executive Kris Orr has joined from GSD&M to work on Tocquigny's Dell Computer and AMD accounts. The agency has also added production artist Debbie Buchanan and account coordinator Allison Hanson.

Stuart Bacon Advertising & Public Relations has named Brad Braymen assistant advertising account executive at the Fort Worth-based agency. Braymen recently received his master of business administration degree from Texas Christian University in Fort Worth.

Mc2 Creative, Austin, has added Andrew Deutsch to its creative staff to handle marketing communications, graphic design and Web site development. Deutsch was formerly a graphics and new media designer at The Olson Group.

Judy Cashwell has joined the account service team at Ward Communications in Dallas as print manager. Prior to signing with Ward, Cashwell was a national account manager at Val-Pak.

The Bagwell Agency, Dallas, has hired Brandon Jay as graphic designer. Jay will work on accounts including Rent America, Gateway National Bank and Perkins Electronics.

Ron Sterkler has been appointed sales and marketing manager in the new interactive marketing group of Houston-based Direct Marketing Network. Sterkler's 30-year career includes stints at two advertising agencies, co-ownership of three agencies, experience as associate director for a healthcare communications department and con-sulting work.