of mouse and men | Adweek
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of mouse and men

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Just when you thought every surface that could sport an ad does, along comes the Mouse Ad, a mouse pad that features your company's ad.

Thin enough to be inserted in magazines, the Mouse Ad can also be mailed without incurring extra postage.

Manufactured by Microthin.com in Northbrook, Ill., since 1997, the Mouse Ad has proved popular as a magazine supplement due to its thinness.

"Because of the technology we're using, we can provide a product distributed through magazines in volumes never able to be done before," said Kenneth Reick, president of Microthin.com.

The mouse pad also functions as a page break, ensuring that a magazine opens to it.

So far, the Mouse Ad boasts clients such as Disney, Apple Computer and America Online.

"Thin is in," said Reick.