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NEW YORK PepsiCo will break a new campaign from BBDO here for Diet Mountain Dew this weekend with “How Dew does Diet” as a theme line.
A TV commercial, airing during Nascar programming, answers the question, “Is Diet Mountain Dew as much as a thrill as regular Mountain Dew?” with a tale of a scientist and “a brave volunteer” who takes an exhilarating swim with a shark.
The spot, directed by Traktor, follows a camera crew and research group as the diver patiently waits at the ocean’s surface for a shark to swim near him.
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