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NEW YORK–Two staples on the supermarket shelf–Motts apple products and Celestial Seasonings tea–are in review, with Motts just getting under way and Celestial down to finalists.
Each account is worth $10-15 million in billings, sources said. On Motts, according to a company representative, both creative and media duties are in play, and incumbent Moss Dragoti in New York is defending.
The search is being managed by Van Brunt & Partners, a Fairfield, Conn., consultancy, with help from New York consultancy Roth Associates.
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