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Tourism Rift Was Sparked by Both Agency, Client Dissatisfaction
BOSTON–Tensions between the Massachusetts Office of Travel & Tourism and Holland Mark Edmund Ingalls prompted agency executives to take a pass on the upcoming state-mandated review for the $3-9 million assignment, sources said.
The rift stemmed from Boston-based Holland Mark’s buyout last year of cross-town rival Ingalls, combined with the agency’s frustration over the amount of work MOTT requires for a seven-figure account, sources said.
MOTT last week issued a request for responses, six months in advance of the expiration of Holland Mark’s current contract.
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