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CHICAGO Motorola has hired independent 180 for a branding assignment, the agency has confirmed.
The Amsterdam, Netherlands-based shop declined to provide details, referring questions to the client.
A representative of Schaumburg, Ill.-based Motorola would not confirm the assignment, saying only that WPP Group’s Ogilvy & Mather “remains our agency of record.”
Motorola spoke with several undisclosed agencies before tapping 180, sources said.
Motorola is separately talking to shops about its global relationship marketing and interactive account, sources said.
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