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NEW YORK Mother has created a campaign for Target centered around wake-up calls intended to help people make it to the retailer’s two-day sale, Nov. 26-27.
“[Target] asked us to come up with an idea that would help them stand out in the tremendous amount of noise happens in the marketplace during the holiday season,” said Andrew Deitchman, partner at Mother in New York.
Consumers will be able to sign up for wake-up calls, delivered by celebrities and media characters including Heidi Klum, Ice-T, Darth Vader and a rooster.
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