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The Richards Group here today launches a new round of television and radio ads promoting an ongoing renovation of rooms by Dallas-based Motel 6.
The effort, which includes nine television commercials and 20 radio spots, is backed by a $14 million budget. The TV ads will air on a mix of national network and cable programming throughout the year. Radio will run in Motel 6 markets around the country.
All of the ads feature voiceovers from longtime Motel 6 pitchman Tom Bodett and continue the tagline, “We’ll leave the light on for you.”
Five 10-second spots feature photographs of renovated rooms in various cities.
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