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NEW YORK Will the launch of Apple’s iPhone spur the growth of mobile applications beyond phone calls and texting?
Time will tell, but new research by Interpublic Group’s Initiative shows that surprisingly few consumers are using their phones for more than basic voice and text communications.
Initiative’s latest InVision study of emerging media also showed that consumers have mixed feelings about ads that appear in games and social networking sites.
The study, released this week, revealed that just 5 percent of mobile device owners use their handhelds to view video clips.
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