DALLAS Buena Vista Home Entertainment has awarded Mosaic an additional two years to handle field sales and marketing for its videos and DVDs, the companies said.
Mosaic, based in Irving, Texas, has been providing national merchandising services for Buena Vista for a year, a representative said. It will manage in-store promotions for all Buena Vista movies except in Wal-Mart and Best Buy, the rep said. Mosaic, however, also holds the contract for in-store promotions at Best Buy, according to the rep.
Mosaic crews will install displays and train staff at the retail outlets. The company said its field specialists provide insights into consumer needs and motivations at the point of sale.
Buena Vista Home Entertainment is the marketing, sales and distribution company for Walt Disney, Touchstone, Hollywood Pictures, Miramax, Dimension and Buena Vista videocassettes and DVDs.