Ron Fisher, former executive vice president and executive creative director of BBDO South here, has joined The Morrison Agency as chief creative officer.
Fisher replaces senior vice president and creative director Bill Shirk, who said he is leaving The Morrison Agency on good terms.
According to agency president and chief executive officer Bob Morrison, Fisher will have an equity stake in the $25 million Atlanta advertising operation.
"We wanted to raise the level of our creative product," Morrison said. "Ron had been doing some work with us through a company he had started that was servicing ad agencies only. We just loved the level of his thinking; he's a very prolific concept guy. We felt there was a place for that kind of talent here."
Fisher had previously worked with both Morrison and agency senior vice president and account director Jeff Silverman when the three executives were staff members at the former HutchesonShutze in Atlanta. That shop was acquired by BBDO South, where Fisher worked until last April when he was part of an agency-wide downsizing after Delta Air Lines withdrew its account [Adweek, April 7, 1997]. At that time, he formed the aforementioned agency for agencies, Fisher & Friends.
"I hadn't really planned on going back to an agency [after BBDO South]," he said last week. "I felt like I needed a break from doing it the way I had been doing it, and I've always had a very strong entrepreneurial side to me."
In addition to working at BBDO South and HutchesonShutze, Fisher served a stint as executive creative director at Bozell in Dallas (now Temerlin McClain). Among the creative honors Fisher has racked up are a total of seven Clios, a Gold Lion from Cannes and an award from the British Design & Art Directors.
Shirk said he expected to announce his next move shortly.
"I made the decision that I wanted to try some other things," Shirk said. "I have some irons in the fire, but I'm not sure exactly what I plan to do next."