Morris the Cat to Visit the Queen? | Adweek Morris the Cat to Visit the Queen? | Adweek
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Morris the Cat to Visit the Queen?

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LONDON - Heinz will introduce its Nine Lives pet food in England with it's U.S.-originated Morris the Cat campaign. The $400,000 launch marks the first time that Heinz has bypassed agencies here to go directly to a production company. There are also plans to use the production house Springtape to handle a dog food campaign. Media buying is centralized through IDK.
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