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DALLAS In an integrated campaign created by Moroch Partners, McDonald’s gives its “morning impaired” customers an excuse to stop by for breakfast en route to work.
The campaign includes a commercial in English and a Spanish spot from Moroch Latino. Other elements include radio, English and Spanish outdoor ads and point-of-purchase materials, Internet banner ads in both languages, a Web site www.mcmornings.com and street-team activations with samples of the chain’s Premium Roast Coffee, the agency said.
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