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Moroch & Associates has suffered a second blow this year involving one of its film studio clients.
The Dallas-based agency confirmed last week it has lost the DreamWorks SKG account for Florida to Boston-based Allied Advertising and Public Relations’ Fort Lauderdale, Fla., office.
Moroch gained DreamWorks when it acquired the Atlanta and Florida entertainment divisions of Moore, Epstein, Moore earlier this year.
Besides DreamWorks, the acquisition also involved studio clients Warner Brothers, MGM and Destination, making the Dallas shop a major player in the Southeast in publicity, promotions and local advertising for the film industry.
“It was a case of [DreamWorks] wanting to do something different,” said M&A chief executive Tom Moroch, regarding the loss.
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