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Moroch & Associates has hired Leo Burnett veteran Jack Phifer as director of client services.
Phifer had spent 22 years working with Burnett, most recently as managing director of the agency’s operation in Mexico.
Last December Chicago-based Leo Burnett USA acquired a 30 percent stake in Moroch to avail itself of the Dallas agency’s retail expertise. The two shops have since worked in close cooperation on several McDonald’s regional co-op accounts.
Said Phifer, “Moroch has a keen sense of the pressure that clients and their brands are under in today’s retail marketplace.
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