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DALLAS The San Antonio McDonald’s franchisee group has retained Moroch after a review involving five other agencies, the shop confirmed.
The review for the $2 million advertising business included finalists Cartel Creativo and Creative Civilization, both of San Antonio, and Davis-Elen Advertising in Los Angeles, sources said. San Antonio public relations firms KGB and Guerra DeBerry Coody also participated. Twelve agencies initially competed for the business, sources said.
“We’re thrilled,” Moroch CEO Pat Kempf said. “It’s been a long relationship and a good one and we’re grateful and excited to have a chance to move forward.”
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