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New print ads for Uniden America Corp. use racy humor to introduce the company’s latest cordless phone.
In one execution by Moroch Leo Burnett USA in Dallas, a sleezy-looking older man smiles smugly with a seductive, leggy woman holding his arm. Copy reads: “Proof that when you’re powerful you don’t need a big antenna. Uniden’s new 5.8 GHz PowerMax is the most advanced cordless phone ever. It’s got jaw-dropping good looks and enough range to make a grown man cry.”
Another ad compares the features of the phone (sleek build, won’t empty your wallet) to a sexy woman (sleek build, demands personal trainers and ski holidays in Vail).
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