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DALLAS Morningstar Foods has retained skateboard professional Tony Hawk to appear in advertising and promotions for its Hershey’s Milks and MilkShakes products.
Client senior vice president of marketing Toby Purdy said Hawk is an ideal match for the brand, which targets teens and tweens. “Tony resonates very well with that target because of his determination, leadership and commitment to excellence,” said Purdy.
A television spot featuring Hawk that was created by DDB, Dallas, breaks nationally Monday on ESPN and other sports programming.
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