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Less Stress in DDB TV for Suiza’s Coffee Creamers
DALLAS–DDB Needham here marks its creative debut with Suiza Foods in launching an $8-9 million national television campaign today for the company’s International Delight coffee creamers.
Two 30-second ads and a 60-second version comprise a spot-buy push that will attempt to brand the sweet-flavored supplement as a morning respite from pressure and stress.
All three ads are cut from the same scenario: a traffic stop involving a yuppie couple and a police officer who decides that instead of a ticket, the pair needs some time to relax with a French Vanilla-flavored cup of joe.
DDB Needham account director Kyle Purdy said the agency’s goal was to brand the product with the soothing “coffee moment and coffee experience” associated with liquid creamers.
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