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Dieste Harmel & Partners has won additional Pfizer advertising aimed at the U.S. Hispanic market, sources said.
The Dallas agency will now handle Pfizer’s corporate ads targeting Latinos, a business that is estimated at $7 million, sources said.
DH&P quietly picked up Hispanic work for Pfizer’s Lipitor in a review last December.
Pfizer’s desire to reach out to Hispanics is not new. Two years ago it created a national Hispanic advisory board made up of Latino health and media professionals.
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