More Verizon For Hill, Holliday

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Hill, Holliday, Connors, Cosmopulous has been tapped to handle the expanded Northeast retail advertising account for Verizon Wireless.

The New York office of the Interpublic Group of Cos.’ agency–which already handles the client’s business for New England, the Metropolitan New York City area and upstate New York–now adds the work for several mid-Atlantic markets previously held by Bozell in New York, a Hill, Holliday representative said.

Pennsylvania, Virginia, Washington, D.C., and Maryland have been shifted to Hill, Holliday as part of Verizon’s nationwide consolidation from seven to four regional territories [Adweek, June 11].



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