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With more money flowing into online brand advertising, Internet publishers are expanding their editorial content to attract a wider array of advertisers.
Tech publisher CNET Networks last week introduced TV.com, an online community and information site for TV viewers. Built off CNET’s January acquisition of TVTome.com, the site aims to be an interactive water cooler for the TV market, allowing fans of particular shows to connect through social- networking tools and message boards.
CNET’s ZDNet and CNET.com
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