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More Mexico Tourism Biz in Review

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SAN ANTONIO - Mexican tourism destination Ixtapa-Zihuatanejo, whose advertising activity has been on hold over the last year, is conducting a review of its $800,000 account. Malibu, Calif., incumbent Alan Pulsifier & Associates is competing against The Atkins Agency here for the account. The shops will meet with the client this week and a decision is expected in early November.
Copyright Adweek L.P. (1993)