Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Jiffy Lube is breaking a new TV campaign this week via McCarthy Mambro Bertino here.
The new executions broaden the Houston-based company’s previous strategy that mainly highlighted its quick oil changes. The new effort positions Jiffy Lube as the place to go for all preventative car maintenance without losing the convenience of speed, said Fred Bertino, president and co-creative director at the agency.
The client spends $15 million annually on ads, per Nielsen Monitor-Plus.
“Time-pressed drivers expect ultra-convenient, comprehensive car care,” said Lisa Carlson, global director of marketing at Jiffy Lube.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in