More Flex Appeal for Lugz

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NEW YORK Hip-hop DJ Funkmaster Flex reappears in his third television spot for Lugz, this time lending his name to the manufacturer’s new driving shoe, the Funkmaster Flex FMF-1.

The commercial, created by Avrett Free & Ginsberg and Psyop, both in New York, broke yesterday on MTV, Comedy Central and Fox. Blurring the line between live-action film and computer animation, the ad features an original music track by the artist.

In the spot, the DJ hops into a SUV and snakes down a gritty, animated city street to an underground club where he is performing.



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