More Dot-Com Decisions

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Gearon Hoffman and Heater Advertising last week became the latest agencies to add dot-com clients to their rosters, each overcoming stiff competition in separate reviews.
Gearon Hoffman in Boston picked up the creative portion of online search provider Direct Hit Technologies’ estimated $12-15 million ad account.
The agency beat out Hill, Holliday, Connors, Cosmopulos in Boston; Toth Brand Imaging in Concord, Mass.; North Castle Partners in Stamford, Conn.; and J. Walter Thompson in New York, said client representative Martha Collins.

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