More Than 200 From FCB Join PentaMark

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FCB Detroit was “like a ghost town” last week after more than 200 people, including a raft of top creatives, moved with their work on Chrysler to BBDO’s PentaMark Worldwide, agency officials and sources said.

Among those joining PentaMark was Bill Morden, chief creative officer at FCB Detroit since last March. PentaMark earlier hired Mike Vogel, the head of the FCB office, to run the worldwide Chrysler operation.

The moves were expected after DaimlerChrysler moved its $2 billion business to BBDO’s new PentaMark Worldwide in November, leaving FCB without its cornerstone Motor City client.

Chrysler paid parent True North Communications $13 million to sever its contract with the agency on Jan.





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