Morden Says Shift No Big Deal

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Topolewski’s Exit for McCann Puts Longtime Partner in Charge
DETROIT–Bill Morden, who replaces Gary Topolewski as executive vice president and chief creative officer at FCB Worldwide here, said he doesn’t expect the department to take on a new look.
“Gary and I knew each other for 20 years in the business,” he said. “We were partners. I’m an art director by trade and Gary is a writer. We grew up in the business together as a team at Campbell-Ewald and J.




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