Morden Is New No. 2 at BBDO

BBDO Detroit chief creative officer Bill Morden has been named vice chairman, putting him in line to succeed chairman and CEO Mike Vogel.

“It’s a natural fit,” Vogel said. “If we really are a creatively driven agency, which we say—all agencies say that—we’re putting our money where our mouth is here.”

Morden, who was an evp, and Vogel have worked together for 10 years, the last 18 months on BBDO’s consolidated $1.5 billion Chrysler Group account. Before that, Morden was chief creative officer at FCB Worldwide, Southfield, Mich.

In his new role, Morden, 51, gains oversight of other disciplines at the agency.