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NEW YORK Speaking on Tuesday at CBS headquarters here, company chairman and chief executive Leslie Moonves said he expects “double-digit CPM increases” for the network’s upfront this May.
Moonves said his network’s stable program schedule, especially on Thursday nights, its standing as a leader in total audience and its popularity with the 35-54 demographic will be key to its upfront success.
He disputed the value of the 18-34 demographic, saying that it is time that advertisers awaken to the value of courting older adult viewers.
Moonves,
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