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Starbucks Coffee Co. has hired Montgomery Stire here to promote its planned entry into the New Orleans market.
Montgomery topped local bidders Fitzgerald Advertising, Brian Hum-phries, Keating Magee and Wohl & Co. for the account, which includes ad and public relations chores.
Starbucks, which operates 1,600 retail units nationwide, reportedly plans to open about a half-dozen sites here in the next year.
Client regional marketing director Lisa Denney declined to confirm the number of planned units or the exact size of the account.
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