Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Pontiac Minivan Spot Rolls Into Theaters
DETROIT–General Motors’ Pontiac-GMC division is taking one of its TV spots for the Pontiac Montana minivan to the big screen.
A specially edited 40-second version of “Comin’ Home,” a spot that broke nationally in January, makes its way onto 3,700 movie screens nationwide starting this week in a partnership with Screenvision, said Kevin Boyle, vice president and brand marketing partner at Pontiac agency D’Arcy Masius Benton & Bowles, Troy, Mich.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in