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NEW YORK — In the newest installment of the Mike’s Hard Lemonade campaign, nobody is impaled, and limbs aren’t amputated.
But ape-like aliens do kidnap a man’s wife, and a male office worker sprouts a head that leers and belches.
The 30-second TV spots are by Cliff Freeman and Partners, which won the $15 million account in December 2000. The work retains the tagline, “A hard day calls for a hard lemonade.”
In the aliens spot, after hairy, headless monsters abduct the man’s wife, an onlooker remarks, “Wow, that sucks.
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