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Two lines viewers did not hear kids utter on the 30-second spot for Monster.com that aired yesterday on the Super Bowl: “I want to be a door mat” and “I want my boss to blow sunshine up my dress.”
Created by Mullen, Wenham, Mass., the black-and-white ad for the online job service features a cast of kids saying some unexpected things about what they want to be when they grow up. At least two lines were cut from consideration for fear of offending someone.
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