Monster.com last week took another step toward becoming the world's top career site, tapping Saatchi & Saatchi, London, for its $20 million European account.
The Maynard, Mass., client is attempting to build traffic to local-language sites in Belgium, France, Germany, the U.K. and elsewhere. Lowe Lintas & Partners, Sydney, Australia, was tapped for a $5 million push in Austrailia, New Zealand and Singapore [Adweek, March 13].
Mullen, Wenham, Mass., in June will break a $45 million North American effort with the tag "Work. Life. Possibilities" introduced in a recent Super Bowl commercial.
Already the leading job site in North America, "It is our goal to be No. 1 in all our markets," said Anne Hollows, senior vice president at Monster.com. --David Gianatasi