Mono Takes To The Road For Trailer Co. Airstream

When mono’s three founders sat down to map out plans for their agency about a year ago, they made a list of dream brands. One year—and much lobbying—later, one of those brands, Airstream, has asked the shop to help boost its image with young families.

“We didn’t know where they were [marketing-wise], who their agency was or even if they had an agency,” said Michael Hart, cd of the MDC-backed Minneapolis shop. “We felt we had a real story to tell them about why we would be right for them.”

The nearly 75-year-old Jackson Center, Ohio, company, known for its bullet-shaped aluminum trailers, wants to reach a younger generation of consumers at a time when recreational-vehicle sales are growing.

“We have to be very creative about how we approach this,” said client marketing director Tim Champ, who recently enlisted mono without a review.