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Executives at Cincinnati’s WonderGroup figure the networks aren’t monkeying around when it comes to monitoring violence in kids’ commercials. So the shop didn’t take any chances when casting its TV spot for a laser tag game.
A chimpanzee is the hero of the new ad for Toymax International’s Laser Challenge Radar Extreme. In the spot, which breaks this week, “Max” and a fellow chimp face off against two toy store clerks.
Having professionally trained animals ape humans playing laser tag focuses on the fun of the game, not the violence, said group account director Dave Townsend.
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